Comparison Among the 7 iTunes Video Converters How to Convert Video to iTunes and Convert iTunes Movie to MP4 In this article, we are going to learn about the top 7 iTunes video converter and iTunes music converter for Windows and Mac. Then you will surely need iTunes converter to convert video/audio files to iTunes compatible formats so that you can add and play them successfully in iTunes and shared between devices. So, if you ever dealt with a situation where you want to play some video on your Apple devices, but the file format isn't exactly what you need them to be. They have their own specified video file formats. The most commonly supported formats are usually not compatible with Apple devices. People who have used the Apple devices already know that those devices don't have that much of big format support for multimedia files. How to Convert Videos to iTunes and Vice Versa 4.1 Top 10 Free Video Converters Windows.